Drupal Assosiation Signature Supporting Partner
Drupal Assosiation Signature Supporting Partner
Canonical partner
Canonical partner
Leading contributor from drupal to India
Leading contributor from drupal to India
Drupal service panel provider
Drupal service panel provider
Free software associate member
Free software associate member
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Marketing Process/ Approach

At Zyxware we rely on insights derived from data analysis to drive our user centric marketing efforts. Our data-driven marketing practice helps brands design and run customized campaigns that drive conversions based on deep insights about the customer. Using a data-driven approach, we are able to isolate your target segment in a campaign and deliver most relevant and actionable messages to them. We design personalized customer experience aimed at conversion of each individual by orchestrating their journey based on the feedback taken from each user.

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What We Offer

Conversion Optmization
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Conversion Optmization

Our expert conversion optimisation experts help you enjoy the fruits of the hard work you've put in to get the audience on to the website or mobile application. Our Conversion Rate Optimization (CRO) services helps you optimize on-site experience to drive conversions. We aim to impact all three aspects of revenue generation - Conversion Rates, Life Time value and Average Order Value in order to help you achieve your business objectives.

Marketing Consultancy Services
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Marketing Consultancy Services

We understand the value of sound strategy and build it on top of solid research by our analysts. During our discovery workshops, our marketing consultants will dig deep in to your company's ethos and ambitions in order to get the basics of marketing right. We will help you pick channel tactics, technology stack and platforms which will help you improve your targeting precision.

Creative Services
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Creative Services

Our user centric approach to marketing uses analytical insights to build explicit user experiences which result in high user engagement and conversion. You can build your brand experiences, drive your content strategy and convey the emotions you want to communicate with your customers using our creative team consisting of user research experts, experience designers, interface developers, video editors, animation designers and graphics designers.

Campaign Management Services
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Campaign Management Services

We can help you build highly targeted omni-channel campaign plans and implement those efficiently. Our experienced marketers can help you build your contacts, engage them and generate leads, and also help convert them into paying customers or sales qualified leads to be handed over to the sales team. Our experienced team of SEO, Social, PPC and Email marketing specialist help you achieve your objectives with a high ROI.

E-Commerce Marketing
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E-Commerce Marketing

Our ecommerce consultants have helped our clients increase revenue and build loyal customer networks through highly-targeted, and personalised digital marketing strategies. We can help you succeed in the cut throat e-commerce field by managing your Amazon advertising, paid search and social ads. Our consultants help you leverage the organic channels by helping you optimise your marketing strategy, content marketing, SEO, CRO, and email marketing.

Personalization
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Personalization

Personalization is the most evolved concept in digital marketing. Our expert consultants help your organization adopt the right marketing technology stack and the optimal strategies needed to give you an edge over your competitors. We strive to achieve 1:1 personalization in order to improve the effectiveness of your advertisement campaigns and deliver value to the user and the agency alike.

Managed Marketing Services
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Managed Marketing Services

Our Managed Marketing Services team consists of experts in marketing data and analytics management, campaign management, content management, and operations management to help you achieve your business objectives. We can work with your strategy team and assist you execute high ROI campaigns, get insightful marketing reports, and gain actionable insights to further optimize the campaigns.

Analytics & Insights
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Analytics & Insights

We can help you derive meaningful insights by analyzing the data your organization is sitting on. You can understand your customers more deeply, anticipate which marketing initiatives will yield the highest ROI, and decide what will help you achieve quantifiable business outcomes. With our data-driven, human centered approach, we will help you design and implement an integrated marketing analytics strategy that will set you ahead of your competition

Case Studies

Benzinga
Interested in Finance markets and its functioning? Look no further than benzinga.com. Benzinga is a vibrant and trusted financial media outlet which provides the latest information from Wall Street's top traders. Its high quality and unique content encapsulates all the necessary important sensitive information which is required for any investor to survive in the most uncertain and volatile markets. Benzinga does this by providing information on a real- time basis which is a feat that is yet to be matched in effect. THE ENGAGEMENT We have had the pleasure of working with this client almost since the inception stages. The site initially came to us as a partially built one still in the development stages. The site had not yet gone live. Once we engaged, we were actively involved in all the aspects of it and quickly turned out to play multiple roles like that of Technical Consultants, hosting providers, Drupal development experts etc. Our CTO himself was involved in this project initially and ensured all the decisions that are being taken are to the best interests of the client. It was at this time a lot of strategic data sharing partnerships came up for Benzinga and we were closely associated with the process of building these partnerships. The client, in full confidence of our abilities, completely let us handle all aspects of technical discussions and involved us in their major decision making processes. As mentioned before, Benzinga came to us partially built by another service provider. It came to us with a lot of bug fixes and issues like site crashing, wrong data being published etc. Since the company was in its initial stages, it was also able to cater to their immediate requests without having to worry about processes and procedures. Lot of real time immediate bug fixing were done and live site maintenance was done with no hassle. Zyxware ensured there was very little downtime when a critical issue occurred and worked immediately to bring the site back up. This dedication and ownership of the project as our own, were the two main qualities that helped us build a long relationship with them. As a start, Zyxware set up a development server and initialized GIT. Once all the bug fixes were done, a new design was given for the site and benzinga.com was made to go live. The main work for us came in terms of developing another version of the site called pro.benzinga.com which was only for subscribers who wanted to get exclusive information not available to non subscribers. The main features of this site were: Payment subscription option available for members to get monthly/ annual subscription Access to exclusive information not available in the benzinga.com website Dedicated sources for pulling in information- not available for free Calender time-line option for viewing past data: Monthly, Weekly, Daily views available Feeds- MangoDB was used to full in feeds from benzinga.com to pro.benzinga.com Over 20 custom modules like BZ Calender, BZ Author page, BZ Ad management system Over 10,000 lines of custom codes Site developed in Drupal 6 Over 50 live feeds in the website Information being pushed to almost 200 client sites Daily uploading of 200-300 articles into the website Affiliate marketing option within the website Over 1000+ subscribers Powerful search functionality within the site Apart from getting content from news synidcates like Reuters, Benzinga also has its own pool of editors and contributors who can submit articles and write-ups to the site. Firstly, the content being pulled in from other news syndicates are monitored and filtered by the editors and decision is taken on whether to publish it or not. There are 2 kinds of Contributors: a. External contributors b. Selected contributors External contributors submit their articles and it is checked for authenticity and correctness by the editors through a small work-flow and is either published/ rejected. In the case of selected contributors, their articles mostly get published straightaway. Multiple permissions like Senior admin, staff admin, senior editor etc are set and different privileges are set. Initially when the site was released the traffic was around 18,000- 20,000 unique visitors per day. Once it gained in popularity in terms of valuable information presented in a timely fashion and the user friendly manner in which it was shown , the traffic steadily improved. In a few month's time it crossed over one hundred thousand visitors on a daily basis which is when we started facing challenges. Servers strained under the load and became slow. We introduced Varnish, memcache, CDN to increase efficiency. Servers were split into 2 and now there are a total of 4 servers. Solr search feature was introduced and it turned out to be an effective search mechanism within the site. Ad management was another factor handed over to us. Complete ad management including ad rotation, custom ad campaigns done using Google ads and other partner advertisements were done by Zyxware in a timely and effective manner. Zyxware had a good time right from the beginning working with Benzinga and finally becoming their reliable technical partner to help them achieve the best on the web. There are plans to migrate to D8 and we are excited to work with them on the shift!
Islamic Development Bank
Islamic Development Bank: To enhance the Islamic Development Bank's brand identity and to be equipped with the new functionalities that are envisaged, Islamic Development Bank is planning to build a new Drupal based website to replace the existing 9 year old website. Also, the Islamic Development Bank would want to effectively portray the services and activities of the IDB to its beneficiaries including IDB Member Countries, partners, Scholars, Suppliers, and the public at large. The new website should have an eye catching design with responsive layout and improved and refined content management capabilities. English: Arabic: Web URL: This project is currently on staging. Year: 2017 Broad user epic(s) : Drupal  for the development of the website Version control for content management will be used to keep track of revision of contents Workbench moderation will be there for the content publishing process The theme will be by default, responsive and will be suitable for tablet/mobile devices The site will have multilingual capabilities. There will be provision to create contents in Arabic and French along with English and ability for the admin to add more There will be option to share the contents in the site to different social media like Facebook, Google+ and twitter The site will be optimized for SEO There will be option to create landing pages for events and activities All the events can be listed in an event listing page. Implement a contact directory to add and publish contact details Contributed module available in Drupal - Poll, can be used to create Polls Survey and statistical analysis module will be implemented in Drupal Data migration from old site will be carried out RESTful services of Drupal, available in core can be used to create content APIs Memcache can be installed on the server for performance optimization SSL will be installed for the site Google analytics integration will be done to track number of hits, keywords, page views etc Backups of  files and database can be rsynced to an external server The code developed will follow Drupal coding standards The website will be WC compliant Content staging can be used to deliver content over staging and production. Why was drupal chosen? Drupal is secure, scalable and flexible by default. This is why most government websites including the whitehouse, india govt., australian govt., etc have used Drupal exclusively for their official and internal sites. This is why IDB also went with Drupal. This project is a very large and complex one requiring features like multi-lingual support, SEO, high traffic and so on and Drupal 8 provides all these features out of the box. This is why Drupal 8 was chosen. Architecture solution and delivery methodology adopted : Web Server: Acquia cloud will be used for hosting the web application which is scalable. Application: Drupal 8 Lightning distribution Search : Apache solr (Acquia connector) provided by Acquia cloud. Back-end: MySQL provided by Acquia cloud. Version control system: GIT will using as the version control system. GIT repository will be provided by Acquia cloud. IBM Notes Email Services: For sending system generated email messages. Theming: Pattern Lab will be used to ensure atomic design for all design elements. MailChimp: For managing contacts collected via Newsletter form and for sending/ scheduling Newsletters. Active Directory: SAML protocol based ADFS is proposed for authentication and sign-on  Project Data import web service/ DB Connector. Duration (calendar months) of the project : 8 Months Approximate person months in the project:   Business Analyst 3 Months Technical Architect 1 Month Project Manager  4 Months Developer 22 Months Tester 10 Months Summary of Deliverables: Responsive UI Design and Theming The design of the site reflects the corporate outlook of IDB. The new design is responsive to allow compatibility across various devices. The navigation scheme is made intuitive so that relevant and important contents can be accessed with ease by the users. The portal has a responsive frontend which will help users to view the portal in different devices - desktop, tablets, and mobile phones. The theming is done to make compatible rendering of images and texts based on different screen sizes. Multi Language Ability: The site will be multilingual with 3 languages, Arabic, English, and French. The system supports any language so that in the future we can add more language to the system. Creator has to add content for the added language. By default English will be the site language. If someone switches to Arabic, the selected page will be shown in Arabic if Arabic is present other wise it will display English content. Below is the work flow of multilingual feature. Below is the work flow of multilingual feature. Each content will be having translation adding/ editing option at creator, reviewer and approver level and all three versions go through the workflow along with the default language content. By default the language will be in English. Editor has the option to add translations of the same in French and Arabic. Custom Multilingual Search: Apache Solr is used to index the content in the website to provide faster searching. To enhance this search with filters, we use Facet API. Content: Drupal application is connected to an IDB webserver to access data via a webservice to synchronize the project data. Single Signon : Since active directory integration is implemented with the system, a single signon method Is used, where the user needs to login into one system either Active directory( via logging into their office computer) or Site. There is a central domain, through which authentication is performed, and then the session is shared with other domains requiring same user profile. Content Management – Publishing Workflow: When an authenticated user with permission to create/review/approve publications logs into the system, his backend dashboard will display the option to create a new publication item or the list of items which are assigned to him to review/approve/publish. Publication content that is published will get displayed on home page and it can be downloaded. Social Media Sharing : There will be a social media sticky in homepage with social media icons such as Facebook, Linkedin, Twitter, Instagram, Content alert( envelope icon) and RSS Feed. The published contents will have a social media widget to share contents to Facebook, Twitter, Linkedin, instagram, RSS feed and content alert. MailChimp Integration: The Drupal portal will be integrated with the MailChimp API. The interest areas and the email addresses captured will be send via the API. The interest areas will get converted as mailing groups and the email addresses will be linked to the respective mailing groups. RSS Feeds : Visitors can get updates from the subscribed feeds in Drupal portal to their RSS feed reader software/Browser plugin. These applications at the user end will be used to display and read the feeds It will be displayed as notifications on the browser plugin or in the application when new contents are added to the portal based on the subscribed RSS feed category. The instructions on the different feed readers will be displayed to the user in the RSS page Google Analytics: The wite is optimized for SEO. Webmaster will be able to track the visitors and analyse the most visited contents, Geography, Language, Browser, Operating system, Service provider. Real time analytics will also be available.
Takamol B2B
Takamol B2B Online Marketplace: Takamol is a Saudi Arabian government owned limited liability company incorporated to provide services for Small and Medium Enterprises (SME) and thereby contribute to the development of the non-oil economy in the country. Takamol was owned by Ministry of Labor (MoL), Human Resources Development Fund (HRDF) and Technical and Vocational training Corporation (TVTC) which are collectively known as MoLPlus. A key element of their strategy was creation of an On-Line Marketplace for SMEs to trade amongst themselves. The On-Line Marketplace aimed to bring in a set of efficiencies into the market by helping buyers and sellers find each other easily, enhance credibility of buyers and sellers through a registration and neutral party  verification system and an online order management system for ease of buying and selling. The website handles contents of two different languages - English and Arabic which is essential for a B2B site. English:   Arabic: Web URL: https://www.910ths.sa/ (The website has undergone further modifications since our engagement with them was completed in early 2016) Year: 2015 A detailing of the On-Line Marketplace we built is presented below. Broad user epic(s) : B2B service primarily constitutes of companies within Saudi Arabia to register on the 9/10ths portal in order to help them Buy and Sell products or Services. There are two main user roles to take into consideration in this service; Buyers and sellers. Buyers are companies trying to find product/services in Saudi Arabia and Sellers are companies trying to find customers in Saudi Arabia. The following are brief outlines of the epics of features implemented for this service. 1. For a Buyer Creating a Request Browse products Contact potential suppliers Receive interest from potential suppliers Watch list Rate products 2. For a Seller Creating a product/service catalogue Browse requests for quotation Contact potential customers Receive request from potential customers See similar opportunities Check competition Display related products to main products CRM 3. Common features for both Buyers and Sellers Social media Sharing Create a team profile Auto-matching Tag companies Rate companies Why was Drupal chosen? An ecommerce solution must incorporate a robust content management system if it is to provide a platform for ongoing success.  Drupal is secure, scalable and flexible by default. This is why most government websites including the whitehouse, india govt., australian govt., etc have used Drupal exclusively for their official and internal sites. This is why TakaMoL also went with Drupal.  This project is a very large and complex one requiring features like multi-lingual support, multi-domain, SEO, high traffic and so on. Also, Drupal is a CMS with framework like features and it is easy to build anything over it by extending it’s core features. This is why Drupal 7 was chosen.  There is no other CMS framework providing all these features out of the box. Architecture solution and delivery methodology adopted Platform and tools: Drupal 7 Modules Used: Entity, ECK, Drupal Chat, Media, Rules, Apache Solr, Facet API, Voting, Fivestar Third Party Integration: Apache Solr. Development Infrastructure: LAMP stack (Linux, Apache, MySQL and PHP); 2 webservers and 2 database servers were used for load balancing. Delivery Methodology: Continuous integration with Jenkins build server Development Model: We had used Agile methodology in this project as there were high degrees of complexity due to which requirements could not have been elaborated upfront and aggressive deadlines were to be met. Here the Product Owner was the Client Engagement Manager from Takamol who was responsible for maintaining the Product backlog which initially contained the prioritised, high level user stories. These high level user stories were broken down into smaller well defined user stories in a series of workshops, onsite at Saudi. The unclear requirements were pushed to the back of the backlog and developed into smaller user stories in an iterative manner throughout the project. A scrum team consisting of 1 business analyst, 7 developers and 2 testers was constituted and was led by Zyxware project manager/Scrum Master. The sprint cycle was 3 weeks. The cycle started with the sprint planning session and ended with a client walkthrough/demo and a sprint retrospective meeting. During the sprint planning session, story points were assigned based on the relative complexity of the user stories. During the build, while the developers worked on the build, the testers designed the test cases. As and when user stories were completed, testing was done and defects were addressed. Daily scrum meetings were conducted. After the first sprint the team capacity was determined via velocity which helped in sizing the future sprints. After each sprint, an incremental piece of the product was demonstrated to the customer for feedback. Any new requirements were added to the product backlog and prioritised. Duration (calendar months) of the project : 5 Months Approximate person months in the project: Project Manager 5 Months Assistant Project Manager 3 Months Business Analyst 2.5 Months Solutions Architect 2.5 Months Technical Architect 5 Months Developer 50 Months Tester 20 Months Summary of Deliverables: Responsive Theme : The portal has a responsive frontend which will help users to view the portal in different devices - desktop, tablets and mobile phones Content Management: Ability to create and manage product catalogues. Option to create and display information regarding trade enquiries, events, exhibitions, trade fairs in different products in India and abroad.  Option to send business enquiries for a product/catalogue and ability to view the enquiries.  Ability for rating of products and companies. Multilingual Content: The website handles contents of two different languages - English and Arabic which is essential for a B2B site. CRM: B2B Portal Admin can, view Requests they have posted.  view the request detail page which shows the ‘Request Details’ and ‘Responses’ from different companies as separate tabs. It also shows the ‘Similar Requests’ and ‘Qualified for this Requests’ as separate tabs. B2B Portal user can view similar opportunities details and competitor details,on opportunities detail page. flag opportunities as leads view their own leads manage leads by changing its status, stage and adding remarks. generate quotes for customers from the leads view statistics like number of opportunities, leads, closed leads. manage watch list by viewing all items in the list and can remove items from it. view contact list of companies and customers contacted to them as separate tabs. manage approval of pending requests. Custom Multilingual Search: Apache Solr is used to index the content in the website to provide faster searching. To enhance this search with filters, we use Facet API. Social Media Sharing: The company profiles, products/services and requests can be shared to social media – Facebook, twitter and so on.